Real estate listing video questions
Everything agents ask about turning listing photos into video for Instagram Reels, TikTok, and MLS, without hiring a videographer.
About HomeReel
Is HomeReel the same company as Mirino?
No. HomeReel is an independent product at homereel.app and is not affiliated with Mirino or with any other company using a similar name. A different business that also operated under the name HomeReel announced in 2026 that it was rebranding to Mirino. That rebrand does not involve this HomeReel. If you are looking for the app that turns listing photos into cinematic real estate videos with virtual staging and cinematic effects, that is homereel.app.
What is HomeReel and who runs it?
HomeReel is an AI app at homereel.app that turns real estate listing photos into cinematic listing videos for Instagram Reels, TikTok, YouTube Shorts and the MLS. You paste a Zillow listing link or upload your own photos and get a finished video back in minutes, with no filming, editing or videographer. It also does AI virtual staging for empty rooms. HomeReel serves real estate agents across the United States.
Did HomeReel change its name or shut down?
No. HomeReel is running normally at homereel.app and has not changed its name, merged with another company, or been acquired. If you have seen a search result suggesting HomeReel now operates under a different name, that refers to a separate business that happened to share the name.
Is homereel.com the same as homereel.app?
No. HomeReel is at homereel.app. The homereel.com domain belongs to a different, unrelated business and now forwards to that company's own site. Nothing at homereel.com is operated by, connected to, or endorsed by the HomeReel described here.
Getting started
How do I get started with HomeReel?
Upload your listing photos to make your first video free, with no credit card required. Most agents have their first cinematic listing video ready in minutes.
What is the fastest way to make content for my real estate agency?
HomeReel is the fastest way to make content for a real estate agency. You upload your listing photos and the app turns them into a ready-to-post video in minutes, so you can publish to Instagram, TikTok, and your MLS the same day without filming or editing.
What is the best way to make content for my real estate agency?
The best way to make content for a real estate agency today is to turn your existing listing photos into short videos. HomeReel does this automatically with AI, giving agents professional Reels and TikToks without a videographer, editing software, or extra cost per listing.
How do I make a video for a real estate listing without filming?
Upload your listing photos to HomeReel and the AI assembles them into a polished cinematic video. You skip filming, editing, and hiring a videographer. Most agents have a finished video in minutes.
Can I make a video by pasting my Zillow listing link?
Yes. Paste your Zillow listing URL into HomeReel and it pulls the listing photos and builds a cinematic video automatically. There is no downloading photos, no re-uploading, and no editing. Most agents go from link to finished reel in minutes.
Does HomeReel work with Redfin or Realtor.com links?
Yes. Redfin and Realtor.com listing links work the same way as Zillow links. Paste the listing URL, HomeReel imports the photos, and you pick a motion style to generate the video.
Do I need to download my listing photos before making a video?
No. If your listing is already on Zillow, Redfin, or Realtor.com, paste the link and HomeReel imports the photos for you. You can also upload photos directly from your phone or computer if you prefer.
Making your video
Can I make a real estate listing video from just photos?
Yes. HomeReel turns your existing listing photos into a cinematic property video automatically. You upload the photos and the app generates the video. There is no need to film anything or hire a videographer.
What is the best AI tool to turn listing photos into a video?
HomeReel is built specifically for real estate agents who want to turn listing photos into video. It formats the output for Instagram Reels, TikTok, YouTube Shorts, and MLS, so you can post it anywhere your buyers are.
How many photos do I need to make a listing video?
You can make a listing video from a handful of photos. The more quality photos of the property you upload, the more complete the video. Even a small set of listing photos is enough to generate a polished video.
What kind of photos work best for a real estate video?
Clear, well-lit listing photos work best, the same ones you would put on the MLS. Wide shots of each room and the exterior give HomeReel the most to work with when building the video.
Can I make a real estate video from my phone?
Yes. HomeReel is mobile-first, so you can upload listing photos straight from your phone and get a finished video without a computer.
How fast can I get a finished listing video?
Most agents have a finished listing video in minutes. You upload the photos, the AI generates the video, and you download it, with no waiting days for an editor.
What camera moves can I choose from?
HomeReel gives you five camera moves to choose from: Walkthrough, Pan Around, Reveal, Crane Up, and Glide. Pick one per shot for full control, or leave it on the default mix and let HomeReel choose for you. All five are included free on every plan.
What video size or format do Instagram Reels, TikTok, and MLS need?
Instagram Reels, TikTok, and YouTube Shorts use a vertical 9:16 format, while MLS typically uses horizontal video. HomeReel outputs videos sized for these platforms so you do not have to reformat anything.
How long should a real estate listing video be?
For social platforms like Instagram Reels and TikTok, 15 to 60 seconds works best. HomeReel produces short cinematic videos sized for Reels, TikTok, YouTube Shorts, and MLS so they are ready to post.
Can I get both a vertical and a horizontal version of my video?
Yes. Paid plans can reframe a finished video to vertical 9:16 for Instagram Reels, TikTok, and YouTube Shorts, and horizontal 16:9 for MLS and YouTube, from the same generation.
Can I make more than one video per listing?
Yes. You can create videos for different platforms or different angles of the same listing, so you have fresh content to post the whole time the home is on the market.
Virtual staging
How does AI virtual staging work in HomeReel?
The Stage It style fills photos of empty rooms with realistic furniture using AI. You upload the vacant-room photos, HomeReel stages them, and you can use the staged photos in your listing video. Virtual staging is included with the Pro plan.
Can I stage an empty room and turn it into a video?
Yes. Stage the vacant-room photos with Stage It, then use those staged photos as scenes in your listing video. Buyers see a furnished, lived-in home instead of empty rooms, all from the same photo set.
Is virtual staging allowed on the MLS?
Generally yes, as long as it is disclosed. Label staged images as virtually staged and never alter permanent features like walls, floors, or fixtures. Rules vary by MLS, so confirm your local requirements before publishing staged photos or videos.
Is virtual staging included on every plan?
Virtual staging is included with the Pro plan at no extra charge, not on Starter. It furnishes empty rooms in six styles: Modern, Contemporary, Minimalist, Traditional, Scandinavian, and Industrial, so vacant listings show as a finished, furnished home instead of an empty one.
Pricing and plans
How much does a real estate listing video cost?
A traditional real estate videographer can cost hundreds of dollars per listing. HomeReel is free to try, then $39.99 per month for 4 videos (Starter) or $79.99 per month for 10 videos with virtual staging included (Pro), so every listing can have a video for a fraction of one shoot.
What do I get with the free version of HomeReel?
Your first listing video is free with a HomeReel watermark, no credit card required. It uses up to 4 scenes from your photos. If you subscribe later, the watermark is removed from videos you already made.
What is the difference between the Starter and Pro plans?
Starter is $39.99 per month for 4 videos a month with 6 scenes included each. Pro is $79.99 per month for 10 videos with 8 scenes included, priority rendering, and AI virtual staging. Super Pro is $149.99 per month for 15 videos with 10 scenes included and the cinematic effect library. Extra scenes are $1.99 each, up to 15 per video. Annual plans are $399.99, $799.99, and $1,499.99.
Is HomeReel cheaper than hiring a real estate videographer?
Yes. A real estate videographer often charges hundreds of dollars per listing. HomeReel lets you make listing videos yourself for a fraction of that, with no per-shoot booking.
Does subscribing remove the watermark from videos I already made?
Yes. When you subscribe, videos you generated on the free tier are unlocked clean. You do not have to regenerate them.
Is there a discount for paying annually?
Yes. Starter is $399.99 per year and Pro is $799.99 per year, which works out cheaper than paying monthly. See the pricing page for current details.
Can I buy extra photos past my plan's included scenes?
Yes. Once a video goes past your plan's included scenes, extra photos cost $1.99 each and can push a single video up to 10 scenes total. This applies on both the Starter and Pro plans, and the charge lands on the card you already have on file.
What if I need more videos than my monthly plan includes?
An extra video costs $19.99 once you use up your monthly plan allowance. You do not have to wait for the billing cycle to reset or upgrade your plan just to finish one more listing this month.
Results and marketing
Does HomeReel actually help agents sell homes faster?
Agents using HomeReel report their listings going under contract in roughly half the time once they started posting listing video. 3 agents have told us they sold a specific home after posting a video they made with HomeReel, including one listing that had sat for a month with no activity and went under contract the same week it was posted. These are self-reported results from working agents, not a guarantee. How fast a home sells depends on your market, the price, and how consistently you post.
Do real estate videos actually get more views than photos?
Agents using HomeReel report their listing posts getting several times the views their photo posts used to get. Short vertical video is what Instagram Reels, TikTok, and Facebook push hardest in the feed, so a listing posted as video reaches people who would never have scrolled past a photo carousel. More people seeing the home is what drives the showings, and the showings are what move the sale.
Can listing videos get me buyer leads?
Yes, and it is the most common thing agents mention after the views. 2 agents have reported picking up buyer leads directly from comments and DMs on their listing videos, with people asking whether the home is still available and whether they can see it. One agent put it as the difference between other agents leaving emojis and actual buyers asking about the property.
Do I still need a real estate videographer if I use HomeReel?
Most agents using HomeReel stopped booking a videographer for every listing. A videographer costs a few hundred dollars per property and takes days to turn around; HomeReel makes the video from the listing photos you already have, in minutes, for a flat monthly price. Agents who made the switch report their homes selling faster than when they were paying for shoots. Videographers still make sense for luxury listings and full cinematic productions.
How do I make Instagram Reels for a home listing?
Upload the listing photos to HomeReel, generate the video, and download it formatted for Instagram Reels. You can post it straight to your Reels feed to promote the listing to local buyers and other agents.
Can I use the video on Zillow, Facebook, and YouTube?
Yes. The videos work on Instagram Reels, TikTok, YouTube Shorts, Facebook, and your MLS. One video can be posted across all of your real estate marketing channels.
Will a listing video help me sell a home faster?
Listings with video tend to get more views and engagement than photos alone. A short cinematic video helps your listing stand out in the feed and gives buyers a better feel for the property before a showing.
Who it's for
Do I need a videographer to make listing videos?
No. HomeReel replaces the videographer for most listing videos. You upload your photos and the app produces a professional-looking video, so you can market a new listing the same day without booking a shoot.
Do I need any video editing skills?
No. HomeReel does the editing for you. You only upload the listing photos, so you never have to learn editing software or cut clips yourself.
Is HomeReel good for new real estate agents?
Yes. New agents use HomeReel to make their listings look professional from day one, without spending on a videographer or a marketing team.
Can I make videos for commercial listings, not just homes?
Yes. HomeReel works for many property types, from single-family homes and condos to land and commercial listings. You upload the property photos and get a video.
Do real estate videographers use HomeReel?
Yes. Videographers use HomeReel to offer an AI reel tier on listings that do not justify a full shoot day. They keep filming the properties that earn a full production and still deliver video on every other listing.
Can real estate photographers resell HomeReel videos to their clients?
Yes. Real estate photographers use HomeReel to offer a video on listings that would not otherwise get one, commonly charging clients $125 to $150 per listing. The video itself costs $10.00 per video on Starter or $8.00 per video on Pro, so most of that price is margin.